Sheril Kirshenbaum is the new director of UT's Project on Energy Communication. Check out what Scientific American had to say about her new position.
Scientific American | Plugged In blog
“Introducing the Project on Energy Communication at The University of Texas at Austin”
February 1, 2012
Sheril Kirshenbaum  has been named new Director of the UT Project on Energy Communication, housed in the Energy Management and Innovation Center  at McCombs. Her responsibilities include leading the charge on the UT Energy Poll .
Most recently Kirshenbaum was a research associate with the Webber Energy Group at UT's Center for International Energy and Environmental Policy , which is a joint project of the LBJ School of Public Affairs, the Cockrell School of Engineering and the Jackson School of Geosciences. She is the author of Unscientific America: How Scientific Illiteracy Threatens Our Future , named by President Obama's science advisor John Holdren as his top recommended read  for 2009.
Colleagues recently congratulated Kirshenbaum, including David Wogan, who announced Kirshenbaum's appointment on the Scientific American blog Plugged In:
I want to give a quick shout out to my friend and colleague Sheril Kirshenbaum and congratulate her on her new gig as the Director of UT’s Project of Energy Communications at the McCombs School of Business.
The first results of the Energy Poll included the finding that not many people think the country is heading in the right direction with regards to our energy policy.
[As the second poll report is released in April], it will be interesting to learn about how people perceive energy technologies and their use, especially compared to the reality of how people actually use energy. You and I might say we are for reducing energy consumption or using alternative fuels, but do we back it up with real action? And do our preferences translate into the policies we want?
It will also be interesting to see what roles energy security and the environment play in the upcoming presidential election. Right now energy security and Iran are front and center. Will Keystone XL play a big role in the election? Will climate change legislation be front and center on the campaign trail? Okay, we probably know the answer to that one…
Anyways! From all of us here at Plugged In: congrats!