Maheen Hamid
They're called obsessive, visionary, and eccentric. But at home sweet home, they're "honey" or "mom" or "darling, don't forget to buy milk." Read about how entrepreneurial families make it work.
What does "bootstrapping" as a business practice really mean? I define it as a business management discipline that forces you to build and grow your business from within, allowing market forces to shape your long and short-term strategy.
Gone are days when superior quality of product or being the best of breed was sufficient. Nowadays, there is increased reliance on the softer aspects of business. Focus on these three core principles to keep your organization competitive.
The reality is that only one out of 10 business ventures will succeed. Your journey will be wrought with uncertainty, loss of relationships and financial insecurity. In face of such impediments, how do you draw the strength to press on?
Myriad questions pollute the thought process of how to position a product, and make it difficult to navigate the path to acquiring new customers. How do we market? What aspect of our product should we highlight? What will sell?
If you feel that you are working to live as opposed to living to work, you are experiencing the slow demise of your love affair with your business. Reconnect with your core purpose, beyond the tireless effort to meet the bottom line.
