McCombs In The Media
Should your business choose a differentiation strategy or a cost-leader strategy for marketing? Outside CMOs may help make such desicions more successfully, according to findings from a new research study by McCombs marketing faculty.
Austin has been named the best city in the country for jobs, yet has a high poverty rate as well. Finance lecturer Bob Duvic is among experts commenting on these statistics and the need for training to equip the working poor for higher-wage jobs.
New UT Energy Poll results show a pattern in increased acceptance of climate change, and poll director Sheril Kirshenbaum told Bloomberg News the increase seems related to the hotter temperatures in the U.S. this summer.
How familiar are you with the term "hydraulic fracturing?" The UT Energy Poll asked this question in March, with surprising results.
What does a marketing degree have to do with a career in singing? Country music superstar-in-the-making Bri Bagwell, a McCombs alumna, says the industry is all about marketing herself.
After this year's Venture Labs Investment Competition, it is apparent that more of today's young entrepreneurs are shifting their focus from the Web to improving the world through education and innovation in life-saving technologies.
Nicole Quesada and Ashley Weber spent last semester pioneering the McCombs Brand Experience Program, which offers MBA students a hands-on role leading a brand strategy project at a major corporation.