San Antonio has one of the world's finest cancer centers, but many people don't know it exists. The center called on a team of Texas MBA students to help change that.
McCombs marketing professor Raj Raghunathan aims to define happiness by boiling the concept down to two universal truths and creating a simple formula in order to achieve it.
Should your business choose a differentiation strategy or a cost-leader strategy for marketing? Outside CMOs may help make such desicions more successfully, according to findings from a new research study by McCombs marketing faculty.
The Father's Day ad featuring Todd Koch, MBA '05, and his partner with their kids is causing some backlash, but Koch says they've received an "overwhelmingly positive" response. Learn about Koch's family and the story behind the photo.
Marketing professor Ty Henderson met with students Feb. 7 to describe his research of how working with social causes can ultimately benefit food companies.