They lurk around cubicle corners and infiltrate mission statements. Proverbs and old marketers’ tales that have for years colored the way many of us do business, whether we care to admit it or not. We take a close-up look to see what really works.
Professor Andrew Whinston has been identified as the most influential researcher in the field of management information systems in a study that measures the productivity and impact of published work by scientists and scholars.
With the rise of online shopping, social media interactions and other web activities, the Internet is quickly becoming a treasure trove of data that is rich in value. But sorting and using that information is a perplexing challenge for anyone hoping to take advantage of it.