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Marketing Lecturer Herb Miller Chosen by Alumni as Among UT's Best Faculty

Herb Miller looking up and smiling Each year, The University of Texas at Austin's alumni magazine, The Alcalde, asks its readers to pick the university's most talented and inspiring faculty.

The Alcalde's 2014 list of the Texas 10 featured Herb Miller, marketing lecturer at the McCombs School of Business. If you don't know Miller already, read on to learn about one of UT's very best.

Herbert A. Miller, Jr.
Senior Lecturer, Marketing

In Herbert Miller's classroom, you aren't just a student. You're a brand. "I always tell students they are a product," Miller says. "People are watching you; you have to market yourself and your skills to really wow them."

A marketing professor of more than 30 years, Miller knows a thing or two about success. After all, his former students include Ticket City CEO Randy Cohen, BBA '87, and Nike VP Hans George, MBA '95. Another one of his former students is Arizona Cardinals linebacker Sam Acho, BBA 2010, whom Miller helped one-on-one to develop his brand as a student-athlete on the Forty Acres.

In 2012, two grateful McCombs alumni established the Herbert A. Miller Jr. Endowed Dean's Scholarship in Business, only the fifth such endowment on campus to honor a UT professor.

"I got called to the dean's office, and when I got there, there was Dean Gilligan, a development officer, and my wife. I was like, 'What are you doing here?'" Miller laughs. "It's great to have made an indelible impression on these students with my teaching skills."

When he's not in the classroom showing off his marketing chops, you will often find Miller decked out in waders and waist-deep in a river, fishing rod in hand. The enthusiast calls fly-fishing an "intellectual pursuit" rather than a hobby, because it requires patience and meticulous analysis — whether he's at work or not.

"I'll be up until 3 a.m. preparing for class, looking for articles to keep my material current," Miller says. "Students are going to be on top of it, so I need to be, too."

A version of this article originally appeared in The Alcalde.

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