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AMA Honors Professor Leigh McAlister

Professor of Marketing Leigh McAlisterProfessor Leigh McAlister has been awarded the American Marketing Association's most prestigious honor for academic excellence in the field of marketing. The Irwin/McGraw-Hill Distinguished Marketing Educator Award recognizes McAlister for her outstanding research, service, and contributions to the discipline. Since 1985, the AMA has presented this award to those who are considered to be long-standing leaders in marketing thought.

This accolade is one of many that McAlister has received. In 1978, both the AMA and the Association of Consumer Researchers selected her thesis as the best doctoral dissertation of the year. In 2003, she won the O'Dell Award from the Journal of Marketing Research for an article published five years earlier that had the greatest impact on the field. In 2007, she was a finalist for the Journal of Marketing's Root Award for the paper most likely to influence practice and theory. In both 2007 and 2011, she won the Journal of Retailing's award for best paper.

Her research, published in leading marketing journals, focuses on the strategic implications of consumers' reactions to marketing tactics as well as marketing's influence on a firm's stock market value. Her work has been recognized consistently by both industry and academia for its excellence and its importance to the discipline.

Just as noteworthy, McAlister's commitment to education has garnered nearly a dozen teaching awards over her various faculty appointments, ranging from her time at the University of Washington, MIT, and The University of Texas at Austin. Doctoral students she has trained are now chaired professors at Stanford, Wharton, the University of Michigan, and the University of Pittsburgh.

In reaction to her latest honor from the AMA, Professor Wayne Hoyer, Chair of the Department of Marketing, notes, "This award is a tremendous honor and is clear recognition of the influence that Leigh has had on the field. She is now listed among the 'greats' of marketing education. We are very proud of her."

McAlister says she is deeply honored to receive the Distinguished Marketing Educator Award. "This award has been given, in the past, to the scholars that I most respect in my field. To be included in that group is the highest honor I could achieve."

McAlister currently serves as the Ed and Molly Smith Chair in Business Administration at the McCombs School of Business and as associate editor for the Journal of Marketing and Marketing Science. She also recently served as associate editor for the Journal of Marketing Research and was the executive director of the Marketing Science Institute from 2003-2005.

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