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Recommended Reading - Spring 2012

Read a good book lately? Find professional insight and inspiration from new alumni and faculty titles.

Erik Qualman book Digital LeaderIn "Digital Leadership," Erik Qualman, MBA ’99, explores five keys to success and influence in the digital decade. Qualman provides lessons drawn from a wide variety of sources—from the British Institute of Psychiatry and “Forrest Gump” to Harvard Business Review and Dr. Seuss—to provide digital-leadership best practices. Bestselling author and CEO Tony Hsieh says of the book, “Fail forward, fail fast, fail better is a winning concept from Qualman's latest book." Qualman’s 2010 book, “Socialnomics” was a finalist for the American Marketing Association’s book of the year.

When We are the Foreigners book"When We Are the Foreigners: What Chinese Think About Working With Americans," by senior lecturer of management John Doggett, associate professor of marketing Orlando Kelm, and Haiping Tang, MBA ‘00, is a collection of short case scenarios from mainland China designed to help readers assess the cultural factors that come into play when North American business professionals work with Chinese. 

Jeffrey Phillips book Relentless InnovationSenior consultant and vice president of marketing for OVO Innovation Jeffrey Phillips, MBA ’93, wrote his new book, "Relentless Innovation" with a critical question in mind: Why can some firms (Apple, Google, 3M) successfully innovate over a long period of time, while many firms fail to innovate at all? Phillips details the key capabilities that propel innovation and what any company can do to become a Relentless Innovator.

Book Managing Supply Chains on the Silk RoadIn "Managing Supply Chains on the Silk Road: Strategy, Performance, and Risk," operations management professor Sridhar Seshadri presents supply chain practices from China, India, Pakistan and more, demonstrating how today’s global supply chains owe much to centuries-old Eastern concepts. The book, co-authored by Çağrı Haksöz and Ananth Iyer, shares perspectives from across regions and industries to examine performance, risk and new directions.



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