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Author, Futurist Johansen: VUCA World Here to Stay

A recent conference sponsored by the Supply Chain Management Center and the Center for Customer Insight and Marketing Solutions at McCombs featured Bob Johansen from the Institute for the Future, a Silicon Valley based nonprofit think tank producing an evolving 10-year forecast using socio-economic, technology and demographic trends.

McCombs Marketing Professsor Linda Golden says Johansen's book, Leaders Make the Future, is required reading for her students and essential reading for anyone interested in a better world and social profit. In his talk, Johansen said we are living in a VUCA world, futurist speak for Volatility, Uncertainty, Complexity and Ambiguity. Read more.


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