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Mahajan in South Africa: Africa Has Just as Much Business Potential as China and India

Recently, McCombs Marketing Professor Vijay Mahajan sat down with Nick Binedell, director of the Gordon Institute of Business Science in South Africa, to discuss the business potential in Africa, home to 900 million consumers. "The market opportunities are not any less than what India and China have to offer," Mahajan said. Mahajan's most recent book, Africa Rising, extensively details many of these opportunities.


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